iPhone 5S And 5C Release: Apple Launches iPhone Trade-In Program At Retail Locations Across The Country

                                

Apple has rolled out its iPhone trade-in program at retail locations. Reuters

Apple Inc. (NASDAQ:AAPL) has rolled out its rumored iPhone trade-in program, enabling a consumer to receive a credit that would go toward buying either the new iPhone 5S or the new iPhone 5C, which are expected to be officially announced at a special media event on Sept. 10.

“[I]Phones hold great value. So, Apple Retail Stores are launching a new program to assist customers who wish to bring in their previous-generation iPhone for reuse or recycling,” Apple representative Amy Bessette said in a statement. “In addition to helping support the environment, customers will be able to receive a credit for their returned phone that they can use toward the purchase of a new iPhone.”

 As previously reported, the trade-in program, dubbed the iPhone Reuse and Recycling Program, is part of company CEO Timothy D. Cook’s effort to improve iPhone sales at physical retail locations.

“I see channels doing it, and I like the environmental aspect of it, and so that part of it really is encouraging to me,” Cook said during Apple’s June earnings call. “The reason that is so attractive around an iPhone is that the residual value of an iPhone stays so high. That makes the trade-in programs a win-win from many points of view.”


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